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CEO of the company MIRET

Domagoj Boljar, entrepreneur with 10 years of experience as the CEO of a footwear development studio and factory.

Having worked in the high-end fashion footwear industry for over a decade, together with his brother Hrvoje, Domagoj had an opportunity to get to know the industry from the inside. The brothers experienced a sobering moment of realisation about the environmental impact of shoe production and how oblivious the public is about this. They decided to work on this, and after years of development created Miret, the most eco-friendly sports shoe out there - a viable, durable and affordable alternative to an otherwise unsustainable product.

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